The Bachelor of Business Administration in Tourism, Hotel Management and Operations is particularly tailored towards those students with no prior professional experience in the hotel or tourism industry. In two additional semesters (60 ECTS), students gain fundamental knowledge about the micro and macro structure of the industry. The management of food and beverage organizations are studied both in theory and in practice. Courses in Culinary Theory and Practice, Restaurant and Service Management as well as Rooms Division Management provide students with necessary professional skills and expertise to successfully engage in professional practice. This Bachelor program is completed with a set of specialization subjects from the field of hotel management, in which students are exposed to advanced hotel management issues ranging from hotel property planning to performance management and devising strategic business opportunities.

This program is the perfect choice for high school graduates (A-level degree, Matura, Abitur, or equivalent) who have no practical education in the tourism and hospitality industry prior to entering the program (via apprenticeship, vocational school, associate degrees, etc.).