Innovation & Management in Tourism

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Tourism is increasingly about how travellers experience places. To react to this changing nature of tourism, the master programme “Innovation & Management in Tourism” equips you with the skills you need to become a highly qualified manager in the international tourism sector. Learn how to identify new trends, meet new traveller demands and become an active contributor to tomorrow’s tourism trade.

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Why study Innovation & Management in Tourism at Salzburg University of Applied Sciences?

The master programme at Salzburg University of Applied Sciences addresses the increased expectations of guests in the ever-changing tourism sector. The international, management-based programme familiarises you with new travel trends and equips you with the necessary skills to become a leader in global tourism.

In addition to specialised knowledge in Experience Design, the curriculum also addresses topics such as product development, storytelling, e-tourism, entrepreneurship and other key aspects of the travel sector. To cover a comprehensive range of relevant topics, the master programme is based on the following general foci:

  • Innovation
  • Corporate Communication
  • Applied Research
  • Practical relevance
  • Diversity

What you should know about the Innovation & Management in Tourism master programme

Modules and special competencies

To address the most relevant trends and topics of the international tourism trade, the “Innovation & Management in Tourism” master programme is based on three key areas:

  • Experience Design
    • psychological & sociological phenomena in tourism
    • experience design theory, case studies & projects
    • storytelling
    • attraction management
  • eTourism
    • global impact of new media
    • social networks & mobile applications
    • economic & social consequences
    • eTourism fundamentals, theories & research projects
  • Entrepreneurship
    • human resource management & leadership
    • business development & business planning
    • change management
    • business ethics

Insights from a Master student of Innovation & Management in Tourism:

Semester abroad

Study abroad

Broaden your mind and use your opportunity to study abroad at one of our numerous partner universities all over the world. A stay abroad enhances your intercultural competencies and your foreign language skills.

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Career Paths

Career prospects

Graduates of the master programme „Innovation & Management in Tourism“ enjoy excellent career prospects. Your comprehensive academic and professional education trains you for managerial positions in the international tourism industry.

Job prospects and careers

This degree programme gives graduates the skills to take on a role in middle management. Most graduates start their career in an assistant for junior position, for example as assistant to a manager in a medium / large-sized enterprise, or run a smaller (family) company themselves. They work in all areas of the tourism value chain:

  • Hotel and catering industry
  • Tourism and leisure industry
  • Tourism associations
  • Destination management organisations
  • Event management
  • Trade fair and event organisations
  • Tour operators
  • Marketing and communications agencies

After completing your bachelor studies, you also have the option of developing your skills further in our master programme.

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FH Salzburg
Campus Urstein Süd 1, 5412 Puch/Salzburg

Telefon: +4350 2211 0 Website: www.fh-salzburg.ac.at

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