MSc in Marketing Management

zulassungsbeschränkt
kostenpflichtig

[youtube id=“s7Uh-kMFiPE“ width=“1000″ height=“400″ autoplay=“no“ api_params=““ class=““][/youtube][separator style_type=“none“ top_margin=““ bottom_margin=“20″ sep_color=“#ffffff“ border_size=““ icon=““ icon_circle=““ icon_circle_color=““ width=““ alignment=“center“ class=““ id=““][title size=“2″ content_align=“left“ style_type=“default“ sep_color=“#ffffff“ class=““ id=““]Marketing and advertising relies more and more on behaviour sciences that analyse the true motivation of consumers. Be an expert in consumer behaviour, marketing research, communication and management with our British master’s programme.[/title][title size=“2″ content_align=“left“ style_type=“default“ sep_color=“#ffffff“ class=““ id=““]Programme Content[/title]

MSc in Marketing Management programme (ranked no. 7 in Eastern Europe!*)  develops knowledge and skills in business and marketing and directs students towards the commercial environment. The programme also seeks to encourage one’s creative expression and help smooth a path to this exciting sector. Our graduates are represented in an extremely diverse range of multinational, national and local organisations the world over, including sales, advertising, account management, PR and market research.

„When I learnt about this option at an education fair, I almost thought that something was not right; it looked almost too good to be true.“

Duration of programme 12 months
Starting date September
Tuition fee per programme in Budapest € 8,700
Tuition fee per programme in Vienna € 11,800
One-off registration fee for non-EU citizens € 900
Degree awarded by The University of Buckingham
Campus Vienna and Budapest
Admission criteria Relevant bachelor degree
Language of tuition English

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Consumer behaviour, marketing research, marketing communication, contemporary issues in marketing, digital marketing, corporate communications, marketing of services, business strategy, cross cultural management skills. The curriculum is indicative and is subject to change.

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Part Module
1 Principles and Practices of Marketing
1 Consumer Behaviour
2 Marketing Communication
2 Marketing Research
1-2 Academic Skills
3 Contemporary Issues in Marketing
3 Digital Marketing
3 Marketing Management Elective*
3 Research Methods for Social Sciences
4 Business Strategy
4 Cross-cultural Management Skills
Dissertation

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*Marketing Management Electives
Marketing of Services
Corporate Communications

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Students upon graduation should be equipped with:

  • global economic and managerial issues as they relate to strategic decision making;
  • contemporary issues of marketing, including the phenomenon of new media and social media;
  • the current interpretation of brands and entertainment marketing;
  • how CSR, responsible and ethical marketing can add value to profitable business strategies;
  • appropriate techniques to deal with complex issues critical to the success of multinational firms.

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Upon completion of this course, students should be able to:

  • To create an opportunity for students to occupy mid-level marketing management positions in companies and develop international managerial skills.
  • To study, review and put into practice both the “tried and tested” techniques and the latest concepts in the field of marketing management.
  • To deepen the students’ ability to apply, develop and critically appraise current techniques, theories and practices encountered in the marketing environment of local and international firms.
  • To develop critical awareness of the global business environment and the relevant marketing tools required to make a business or organisation successful in an increasingly competitive world.
  • To develop international managers, skilled in interpersonal and cross-cultural communications, and equipped with up-to-date knowledge on marketing management.
  • To create a global and strategic mindset and to develop sensitivity to learning from other cultures.
  • To build an appreciation in students of the need to continuously develop skills and knowledge throughout their careers.

„Marketing does no longer belong exclusively to the business world. Understanding marketing is understanding the society around us, as it became the most exciting social science of our times.“

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Graduates will be able to pursue careers in a wide range of marketing roles at a creative agency or in the media sector including Product Management, Sales, Advertising, Public Relations and Market Research.
Recent IBS graduates are working as brand managers or sales executives at PR/marketing/advertising agencies or in the FMCG sector, in the health industry or in the media.

*Eduniversal Master Ranking

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International Business School - Vienna
Linzer Straße 430 1140 Vienna, Austria

Telefon: +43 1 890 5031 Website: www.ibs-b.hu

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